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Partnerships run on trust. It’s the currency that keeps things moving when plans shift, when the data isn’t clear, or when things don't pan out as expected. You can build all the frameworks and processes you want, but without trust, things tend to fall apart. Negotiations stall, teams hold back, and partners start hedging their bets. Trust isn’t about optimism or handshakes. It’s about consistency, transparency, and shared risk. It’s what makes a partnership feel real, not ju

Every great partnership begins with a spark. Two teams meet, find common goals, and start mapping out what they could build together. It feels exciting, full of potential. Then reality arrives. Timelines shift, legal slows things down, product teams get cautious, and priorities start to pull in different directions. Most partnerships don’t fail because the external relationship breaks down. They fail because the internal foundation was never strong enough to support them. Sus

Most people in BD start the same way: chasing deals. The rush of closing one, getting the logo, seeing the announcement go live. But after a while you realize something. The biggest outcomes don’t come from individual wins. They come from motion. Partnerships start to scale when they act like systems. And systems, when built right, create momentum. That’s the flywheel. Every good partnership turns into fuel for the next one. The Transaction Trap Every successful organization

Every new wave of automation sparks the same debate: will machines replace humans? If AI can research prospects, analyze data, and even draft outreach, what’s left for humans to do? Plenty, because relationships, trust, and strategy don’t run on algorithms. AI Can Handle the Data, Not the Dynamics AI is incredible at sifting through information, surfacing insights, and predicting probabilities. It can summarize contracts, flag trends, and even write convincing first drafts of